Better This Week - The Recognition Rescue - Edition 49


Know Better.

Do Better.

Be Better.

Read Time: 5 minutes

Hi Reader,

Your team is doing more work than ever. With fewer resources. In less time. And they're getting really good at it—so good that it's starting to feel normal. Exceptional effort has become the baseline. And somewhere along the way, "thank you" disappeared.

Here's what's happening in workplaces right now: lack of recognition as a burnout driver nearly doubled in a single year—from 17% to 32%. People aren't burning out because the work is hard. They're burning out because no one notices. Here's the sentence that stops that spiral:


Ready to get better this week?




Just a Moment

Some moments change everything. Hosted by Brant Menswar, Just a Moment is a podcast where world-class leaders, athletes, artists, and entrepreneurs share two defining stories: the breakthrough that propelled them forward and the missed moment that reshaped them. Through raw honesty and immersive storytelling, each episode captures the lessons that turn ordinary lives into extraordinary journeys.


The Recognition Rescue

The 10-second reset when people feel invisible

🖋️ The Sentence: "I see the extra weight you've been carrying. I want you to know it matters."

📣 Example: "I see the extra weight you've been carrying since the team restructure—you've absorbed Maria's accounts on top of your own, you're mentoring the two new hires, and you're still hitting every deadline. I want you to know it matters. You're keeping this team functional right now, and I don't take that for granted." (Be specific. Name what you've actually observed. Don't make it generic praise—make it evidence that you're paying attention.)

🌎 Where It Works:

  • During "do more with less" mandates: When headcount freezes but workload doesn't, and people are quietly covering gaps.
  • After a teammate leaves: When someone absorbs another person's responsibilities without a title change or pay bump.
  • In high-performance cultures: Where excellence is expected and therefore never acknowledged.
  • When someone is visibly exhausted: But still showing up, still delivering, still not complaining.
  • Before they start job hunting: When you sense disengagement creeping in but haven't lost them yet.

⁉️ Why It Works: People can tolerate hard work. They can tolerate ambiguity. They can even tolerate unfairness—for a while. What they can't tolerate is feeling invisible while doing it. When extra effort becomes invisible, it stops. Or worse, the person doing it leaves.

This sentence does three things most recognition fails to do:

  • It's specific → "Great job" is noise. "I see you absorbed two extra projects without being asked" is signal.
  • It names the cost → Acknowledges that this isn't easy or normal—it's extra, and you see that.
  • It's personal → Not a team-wide email. Not a Slack emoji. Direct eye contact (or voice, if remote) and honest words.

The most powerful recognition isn't formal awards or bonuses (though those help). It's a manager who notices when you're carrying more than your job description and says so. Out loud. By name.

Don't Do This:

  • Generic praise: "Great work, team!" (no one feels seen when everyone gets the same line)
  • Recognition as manipulation: Praising someone right before asking them to do more (they'll see through it)
  • Public recognition for private struggles: Some people don't want a spotlight—read the room
  • Substituting recognition for actual support: If they're drowning, "thanks for being a team player" without removing load feels hollow

🧐 A Moment of Clarity: "Recognition isn't a nice-to-have. It's proof that effort isn't disappearing into a void. Without it, people stop trying—or they leave."

Do This: Think of one person on your team who's been quietly carrying extra weight. Write down three specific things they've done in the past two weeks that made a difference. Then schedule 5 minutes with them this week and say this sentence. Watch what happens when someone realizes they're not invisible.


The Last Word

People don't need constant applause. They just need to know their effort isn't vanishing into a black hole. This week, stop assuming people know you notice. Start saying it out loud. Ten seconds of specific recognition can buy you months of sustained effort.

Til next week...

Brant

If you enjoy this newsletter and want to support it, there are several ways you can do it. Pick one right now and help us make the world a better place.

  1. Follow me on Linkedin
  2. Buy a Book - My new book is Designing Momentum
  3. Forward this newsletter with an invitation to subscribe here: https://brant-menswar.kit.com/profile
  4. Hire Brant for one of his top-ranked conference keynotes

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
Unsubscribe · Preferences

Better This Week Newsletter

Brant Menswar is a former rock star turned best-selling author, sought after keynote speaker, and host of the Apple Top 30 podcast, "Just a Moment." His 'Better This Week' newsletter delivers three life-changing tips every week on how to get better at work, at home, and at life. Subscribe and join over 15,000+ readers leveling up their lives!

Read more from Better This Week Newsletter

Know Better. Do Better. Be Better. Read Time: 5 minutes Hi Reader, Magnetic leaders don't wait for people to break. They check in before the cracks show. Right now, your team is carrying more than you realize—and if you're only asking "Can you handle this?" you're already too late. Here's the question that creates pull by showing you actually care about capacity, not just output: Ready to get better this week? "Brant Menswar completely shifted the energy in the room. One of those rare...

Know Better. Do Better. Be Better. Read Time: 5 minutes Hi Reader, Your team isn't saying it out loud, but you can feel it. The energy in meetings has changed. People nod along to announcements but don't ask questions anymore. The jokes have stopped. The silence feels heavy. And when you talk about the company's direction, you can see it in their eyes—they don't believe you. Here's what's happening across organizations in 2026: mentions of "distrust" are up 26% in employee reviews,...

Know Better. Do Better. Be Better. Read Time: 5 minutes Hi Reader, You're delivering. You're meeting deadlines. You're producing good work. But because you're not in the office, you have a creeping suspicion that no one actually knows what you do all day. And you're right to worry—67% of remote workers feel less connected to colleagues, and 85% of leaders admit they struggle to trust productivity in hybrid setups. This is the remote visibility paradox: the work is happening, but if people...